Find your competitive edge

Navigate what’s ahead with the support of like-minded independent fitness shops.

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We can help

Grow Stronger. Stay Independent

Whether your customer’s activity of choice is outside or indoors, Your local presence, support, and service offer an advantage that chain stores and online retailers can’t compete with. That’s why Fitness Shop Edge exists: to give businesses like yours the operations, marketing, and profitability edge that helps you outfox your big-box competitors.

Today, members across the country benefit from tools & services including:
  • Marketing & loyalty
  • Operational cost savings
  • Exclusive training events
  • Exclusive business consultants

  • Financial cost savings
  • Consumer financing
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Independent Together

Join a national network of active lifestyle retailers focused on innovation, growth, and independence

Whether you’re focused on sport, fitness, or plain old fun: local retailers play an important role in our communities. That’s why our mission is to connect stores like yours with the solutions and national-scale to tune-up your business and stay ahead of the pack.

In an era when retailers are faced by more big-box and online competition than ever, our network offers members a flexible toolbox to reach new customers, improve profitability and streamline operations.

From full-service marketing to industry-leading consumer financing and payment processing solutions – our programs are designed for businesses like yours.

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What members are saying

We recommend letting the team review your current credit card processing pricing. They save us over $30,000 per year on our AMEX processing alone.”

Jana Cole
Cole Sport, Park City, UT

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Work Smarter. Play Harder. Go Further.

Become a member

The most successful retailers are the ones that find the smartest solutions, and the Fitness Shop Edge strives to make them accessible. If you’re an owner, operator, or manager looking for innovative tools to stay competitive – we’d love to chat