Winter Direct Mail Promotion

The information you need to run a successful campaign this Holiday Season

Still have questions after reading this page? Contact Katelyn: kdavis@fitnessshopedge.com

Sign up to Participate

WINTER MAILER DETAILS

  • Signup Window: Now – November 15. Sign up now to reserve your spot on the production schedule. Please note your Final Approval of your mailer will be needed at least two weeks before your desired in-home dates.
  • Mailer In-Home Window: December 1-January 31. If you are planning another event outside of this window please let us know and we can work with you.
  • Mailer format: Oversized Postcard – see sample and pricing below
  • Two Design options:  1) Design your entire custom piece yourself – we will send you the spec sheet. 2) Use our online creative form to customize your mailer. See FSE template and online creative form here.
  • Complimentary Addons Include:
    • Customized Freedom to Play Buydown – work with Lacey to determine the terms
    • Free HTML Email matching your piece – FSE Custom Email program users
  • Supplement your mailing list with Rental Addresses for $0.10 each
Sign up to Participate

POSTCARD MAILER PRICING

LEVEL 1

5,000 postcard mailers with postage

$3,900.00

LEVEL 2

7,500 postcard mailers with postage

$5,300.00

LEVEL 3

10,000 postcard mailers with postage

$6,800.00

5.5 x 11 Postcard – $0.68 per piece
(click the image to download FSE template pdf)

HOW IT WORKS

  1. Sign up to participate! Fill in and submit the signup form so we can get you on the production schedule.
  2. Deadlines are provided. We send you your deadline dates for your creative, mailing list and final approval based upon your preferred delivery dates.*Your final approval will be at least 2 weeks prior to in-home dates
  3. Time to work on your creative! You have two options for your creative: 1.  Design your entire custom piece yourself – we will send you the spec sheet – no additional cost. 2. Use our online creative form to customize your mailer – no additional cost.
  4. Send your mailing list. We then clean/dedup your mailing list and send back your cleaned reports.
  5. Including rentals? We just need to know your targeted zip codes and household income levels and we can run your report. For this Holiday Promotion, we will provide up to 5,000 rental addresses complimentary!
  6. Final Approval given by you to print and mail your pieces. 50 copies will be sent directly to your store to have on hand and give out as you wish.
  7. Billing. We will send you an itemized invoice via email upon receiving your final approval. No action is needed from you and your order will be charged to your credit card on file during the next monthly billing cycle (around the 10th of the month).
Sign up to Participate

COST BREAKDOWN EXAMPLES

If sending minimum quantity (5,000) 5.5 x 8 Postcards:
Setup Charge: $200 per order = $200
Mailers: 5,000 qty x $0.68 = $3,200
Rentals: 5,000  x $0.05 = $600 Included  for this promotion
Total: $3,400.00

SOME BEST PRACTICES

  • Sign up early to get on the production schedule!
  • Add unique offer codes so you can track ROI
  • Include a QR code on your piece to bring customers to a unique landing page on your website – helps track ROI
  • Send mailers to rental addresses to capture a new audience
  • Messaging should be clear and concise. Don’t overcrowd your mailer with paragraphs of text.
  • Use digital assets to increase visibility to your promotion: Social posts, emails, landing pages, etc. Direct Mail is only one medium you should be using.

Any other questions? Contact Katelyn: kdavis@fitnessshopedge.com