Direct Mail Marketing for Fitness Stores

As a Fitness Shop Edge Member, you get lower rates on customized direct mail: see more customers, sell more equipment, save more money

Snail Mail Isn’t Dead

 The fact remains that most shops only have a small number of customer email addresses, which makes direct mail a valuable vehicle for driving store traffic for a special promotion or event. It’s also a great way to build customer loyalty and increase referral business.

Ready to start your Direct Mail campaign or have questions?

Contact Katelyn

What Members like best:

  • Multiple formats – Choose from oversized postcards, bi-folds, trifolds or gift card mailers.

  • FREE Customization – All direct mail formats are 100% customizable to reflect your brand. We’ll do the graphic design work for you at no additional charge.

  • Choose your audience – Mail to your current customers and supplement with prospects for an additional cost.

  • Low pricing – Significantly lower pricing than competitor direct mail services, with even lower rates available during Seasonal Promotion periods.

FSE Direct Mail is Professional, Actionable & Effective

Member Postcard Sample:

Best Practices
  • When in a promotion – sign up early to get on the production schedule! 
  • Add unique offer codes so you can track ROI more effectively
  • Include a QR code on your piece to bring customers to a unique landing page on your website – helps track ROI
  • Send mailers to rental addresses to capture a new audience
  • Messaging should be clear and concise – Don’t overcrowd your mailer with paragraphs of text
  • Use digital assets to increase visibility to your promotion: Social posts, emails, landing pages, etc. Direct Mail is only one of many mediums you should be using

Ready to start your Direct Mail campaign or have questions?

Contact Katelyn

Frequently Asked Questions about Direct Mail Marketing 

How does distribution work?

We can print and mail your direct mail pieces for you, or just simply print them for you to distribute. There is no charge to clean your customer list. Plus, you can supplement your mailing with prospective customers in your area based on demographic criteria.

What's pricing like?

Since Fitness Shop Edge is part of an even larger Co-op group, we have great volume pricing that other competitors can’t come close to. Pricing will always depend on quantity and what you’re looking for, but can be as low as $.60/piece (and in some cases, lower).

What are the delivery lead times?

We require your FINAL APPROVAL on both your mailer creative and mailing list at least two weeks prior to your desired in-home dates. 

How do other members use direct mail?

Some of the most popular uses for our direct mail program include seasonal blasts, holiday events, and special sales. 

Ready to start your Direct Mail campaign or have questions?

Contact Katelyn